General Merchandise

The general merchandise sector is facing growing expectations around product safety, traceability and the sharing of accurate data. Whether trading locally or crossing borders, supply chain players today are expected to satisfy industry needs, regulatory requirements and consumer demand for seamless commerce.

GS1 standards can help you meet consumer demand while managing growing regulatory requirements in today's omni-channel, connected retail world. 


Our standards in action

Who's using our standards in general merchandise?

From port to port: Moving products across borders with greater visibility and efficiency

White paper: the need for global standards and solutions to combat counterfeiting.

GS1 UniqueID

Omni-channel commerce is built on unique product identification and data sharing that is seamless. 

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