GS1 Global Data Model
Everyone needs better
product data
Everyone needs better product data
Businesses today must keep pace with demand from consumers, trading partners and regulators to deliver more and better product data than ever before. At the same time, fragmentation of global commerce has created a complex business environment where every stakeholder across every market requires different datasets to meet their own unique needs, resulting in high data management costs and poor overall data quality.
Businesses today must keep pace with demand from consumers, trading partners and regulators to deliver more and better product data than ever before. At the same time, fragmentation of global commerce has created a complex business environment where every stakeholder across every market requires different datasets to meet their own unique needs, resulting in high data management costs and poor overall data quality.
Brand owners
Brand owners
Brand owners must create retailer-specific data formats and often face difficulty expanding into new territories and channels due to disparate data needs. With each new format, brands risk losing control of data quality, leading to lost sales and reduced brand trust.
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>1,000 new SKUs per year
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700 attributes managed today per SKU
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500 formats to support retail partners globally
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>1,000 new SKUs per year
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700 attributes managed today per SKU
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500 formats to support retail partners globally
Retailers
Retailers
Retailers must expend valuable time verifying foundational data and soliciting supplementary data to augment missing or inaccurate information, and often face difficulty synchronising their online and offline channels due to different data formats and requirements.
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10 to 15 interactions with suppliers to launch each SKU
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15,000 issues with inaccurate product data per year on average
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5-10 hours to train brand partners on data requirements for product
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10 to 15 interactions with suppliers to launch each SKU
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15,000 issues with inaccurate product data per year on average
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5-10 hours to train brand partners on data requirements for product
Omni-channel consumers
Omni-channel consumers
In the physical world, consumers can pick a product up off the shelf, evaluate it first-hand and read reliable information on its packaging. In the digital world, however, consumers must rely on product information that is often incomplete or contradictory, leading to confusion, frustration, high return rates and ultimately lost sales.
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89% of shoppers use a mobile device while shopping
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54% of shoppers research potential purchases at home
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10-30% product return rates, depending on sector
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89% of shoppers use a mobile device while shopping
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54% of shoppers research potential purchases at home
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10-30% product return rates, depending on sector
Industry leaders commit to developing a solution
Industry leaders commit to developing a solution
Over 30 companies globally are partnering with GS1 to develop a Global Data Model, organise a series of
validating pilots and develop a business case.
To learn more about industry support, you can check out our Global Data Model video >
Over 30 companies globally are partnering with GS1 to develop a Global Data Model, organise a series of validating pilots and develop a business case.
To learn more about industry support, you can check out our Global Data Model video >
“We're investing in technology, especially cloud, data and analytics, and in the supply chain of the future, including last-mile delivery.”
—Doug McMillon, CEO, Walmart
“We're investing in technology, especially cloud, data and analytics, and in the supply chain of the future, including last-mile delivery.”
—Doug McMillon, CEO, Walmart
“We have to harmonise the system because knowing our customers, knowing our customers' behaviours, their preferences, that is our #1 obligation.”
—Alexandre Bompard, Chairman & CEO, Carrefour
“We have to harmonise the system because knowing our customers, knowing our customers' behaviours, their preferences, that is our #1 obligation.”
—Alexandre Bompard, Chairman & CEO, Carrefour
“All our brands are partnering on data and analytics … and this will help us identify new growth opportunities, more efficient operations and lead to happier customers.”
—Frans W. H. Muller, President and CEO, Ahold Delhaize
“All our brands are partnering on data and analytics … and this will help us identify new growth opportunities, more efficient operations and lead to happier customers.”
—Frans W. H. Muller, President and CEO, Ahold Delhaize
“We are investing in data to make better business decisions and to be more agile and more relevant.”
—Laurent Freixe, Executive Vice President, Nestlé; GS1 Board Member
“We are investing in data to make better business decisions and to be more agile and more relevant.”
—Laurent Freixe, Executive Vice President, Nestlé; GS1 Board Member
“I think we'll also use data analytics and insights to think about innovation a whole lot differently.”
—Indra K. Nooyi, Former Chairman & CEO, PepsiCo
“I think we'll also use data analytics and insights to think about innovation a whole lot differently.”
—Indra K. Nooyi, Former Chairman & CEO, PepsiCo
“We are investing heavily in data and analytics … optimising for search, driving purchase intent or impulse items, and maximising pricing strategies and trade efficiency.”
—Mark T. Smucker, President & CEO, The J.M. Smucker Company
“We are investing heavily in data and analytics … optimising for search, driving purchase intent or impulse items, and maximising pricing strategies and trade efficiency.”
—Mark T. Smucker, President & CEO, The J.M. Smucker Company
“We're reinventing brand building, fuelled by data and technology with a propensity focus.”
—David S. Taylor, Chairman, CEO & President, Procter & Gamble
“We're reinventing brand building, fuelled by data and technology with a propensity focus.”
—David S. Taylor, Chairman, CEO & President, Procter & Gamble
