The GS1 Global Data Model helps you leverage your product content for a seamless shopping experience across every channel.

By simplifying and harmonising the exchange of product data around the world, the GS1 Global Data Model increases operational efficiency for brand owners and retailers and improves data accuracy and completeness for consumers.

The GS1 Global Data Model helps you leverage your product content for a seamless shopping experience across every channel.

By simplifying and harmonising the exchange of product data around the world, the GS1 Global Data Model increases operational efficiency for brand owners and retailers and improves data accuracy and completeness for consumers.

Improved consumer experiences

Improved consumer experiences

Consumers will benefit from seamless, omnichannel shopping experiences as the GS1 Global Data model improves the availability, completeness, accuracy and timeliness of product data. Specifically, the GS1 Global Data Model will:

  • Make it easier to find the right product online

  • 5-10% reduction in returns driven by product data

  • Speed availability of new and unique products

  • Help deliver personalized experiences and offers

  • Make it easier to find the right product online

  • Reduce returns resulting from poor product information

  • Speed availability of new and unique products

  • Help deliver personalized experiences and offers

Increased operational efficiencies

Increased operational efficiencies

Brand owners and retailers will benefit from increased operational efficiencies as the GS1 Global Data Model makes it easier to share quality product data across trading partners. Specifically, the GS1 Global Data Model will:

  • 30%-60% reduction in effort for data exchange

  • Simplify data management and quality control

  • Reduce the cost of mitigating data issues

  • Maximise opportunities to leverage advanced analytics

  • Reduce the resources needed to exchange data

  • Simplify data management and quality control

  • Reduce the cost of mitigating data issues

  • Maximise opportunities to leverage advanced analytics

How it works

The GS1 Global Data Model clarifies data requirements across trading partners by defining the attributes needed to list and sell your product in a given market.

How it works

The GS1 Global Data Model clarifies data requirements across trading partners by defining the attributes needed to list and sell your product in a given market.

Defines product attributes in a clear, business-friendly manner

Defines product attributes in a clear, business-friendly manner

Standardises attributes required for product data exchange

Standardises attributes required for product data exchange

Accounts for varying needs by category, region and location

Accounts for varying needs by category, region and location

Supports seamless, technology-agnostic data exchange

Supports seamless, technology-agnostic data exchange

Attribute categories

Global Core Attributes

Comprised of attributes required across all product categories

Comprised of attributes required only for a specific product category, applicable at a global level

Identification

  • GTIN (Global Trade Item Number)
  • Product Image URL
  • Global Product Category Code

Identification

  • GTIN (Global Trade Item Number)
  • Product Image URL
  • Global Product Category Code

Measurements

  • Net Content
  • Depth / Length
  • Height
  • Width

Measurements

  • Net Content
  • Depth / Length
  • Height
  • Width

Marketing

  • Brand Name
  • Product Description

Marketing

  • Brand Name
  • Product Description

Product Life Cycle

  • Product Information Effective Date / Time
  • End Availability Date / Time
  • First Ship Date / Time

Product Life Cycle

  • Product Information Effective Date / Time
  • End Availability Date / Time
  • First Ship Date / Time

Product Content

  • Gross Weight

Product Content

  • Gross Weight

Consumer Instructions

  • Consumer Storage Instructions

Consumer Instructions

  • Consumer Storage Instructions

And more...

Global Category Attributes

Comprised of attributes required only for a specific product category, applicable at a global level

Comprised of attributes required only for a specific product category, applicable at a global level

Consumer Safety

  • Allergen Type Code

Consumer Safety

  • Allergen Type Code

Consumer Instructions

  • Consumer Usage Instructions

Consumer Instructions

  • Consumer Usage Instructions

Product Content

Ingredient Statement

Servings Per Product

Product Content

  • Net Content Statement
  • Gross Weight

Marketing

  • Features and Benefits
  •  

Marketing

  • Features and Benefits
  • Third Party Accreditation Symbol on Product Package Code

And more...

Regional Category Attributes

Comprised of attributes required only for a specific product category, only for a specific region

Comprised of attributes required only for a specific product category, only for a specific region

Consumer Safety

  • Allergen Statement
  • Additive Name
  • Allergens Declaration Indicator

Consumer Safety

  • Allergen Statement
  • Additive Name
  • Allergens Declaration Indicator

Product Life Cycle

  • First Order Date/Time

Product Life Cycle

  • First Order Date/Time

Regulation

  • Regulated Product Name

Regulation

  • Regulated Product Name

Product Content

  • Net Content Statement

Product Content

  • Net Content Statement

Marketing

  • Third-Party Accreditation Symbol on Product Package Code

Marketing

  • Third-Party Accreditation Symbol on Product Package Code

And more...

Local Attributes

Comprised of attributes required for a specific product category, only for a specific location within a region

Comprised of attributes required for a specific product category, only for a specific location within a region

Product Life Cycle

  • Consumer Sell Date/Time
  • Is One time Buy

Product Life Cycle

  • Consumer Sell Date/Time
  • Is One time Buy

Consumer Safety

  • Allergen Specification Name

Consumer Safety

  • Allergen Specification Name

Certification

  • Certification Agency
  • Certification Organization Identifier

Certification

  • Certification Agency
  • Certification Organization Identifier

Regulation

  • Regulated Chemical Description
  • Chemical Physical State Code
  • Dangerous Goods Regulation Code

Regulation

  • Regulated Chemical Description
  • Chemical Physical State Code
  • Dangerous Goods Regulation Code

And more...

Local attributes are not part of the GS1 Global Data Model standard, contact your local GS1 office for more information.

Attribute categories

Global Core Attributes

Comprised of attributes required across all product categories

Comprised of attributes required only for a specific product category, applicable at a global level

Identification

  • GTIN (Global Trade Item Number)
  • Product Image URL
  • Global Product Category Code

Identification

  • GTIN (Global Trade Item Number)
  • Product Image URL
  • Global Product Category Code

Measurements

  • Net Content
  • Depth / Length
  • Height
  • Width

Measurements

  • Net Content
  • Depth / Length
  • Height
  • Width

Marketing

  • Brand Name
  • Product Description

Marketing

  • Brand Name
  • Product Description

Product Life Cycle

  • Product Information Effective Date / Time
  • End Availability Date / Time
  • First Ship Date / Time

Product Life Cycle

  • Product Information Effective Date / Time
  • End Availability Date / Time
  • First Ship Date / Time

Product Content

  • Gross Weight

Product Content

  • Gross Weight

Consumer Instructions

  • Consumer Storage Instructions

Consumer Instructions

  • Consumer Storage Instructions

And more...

Global Category Attributes

Comprised of attributes required only for a specific product category, applicable at a global level

Comprised of attributes required only for a specific product category, applicable at a global level

Consumer Safety

  • Allergen Type Code

Consumer Safety

  • Allergen Type Code

Consumer Instructions

  • Consumer Usage Instructions

Consumer Instructions

  • Consumer Usage Instructions

Product Content

Ingredient Statement

Servings Per Product

Product Content

  • Net Content Statement
  • Gross Weight

Marketing

  • Features and Benefits
  •  

Marketing

  • Features and Benefits
  • Third Party Accreditation Symbol on Product Package Code

And more...

Regional Category Attributes

Comprised of attributes required only for a specific product category, only for a specific region

Comprised of attributes required only for a specific product category, only for a specific region

Consumer Safety

  • Allergen Statement
  • Additive Name
  • Allergens Declaration Indicator

Consumer Safety

  • Allergen Statement
  • Additive Name
  • Allergens Declaration Indicator

Product Life Cycle

  • First Order Date/Time

Product Life Cycle

  • First Order Date/Time

Regulation

  • Regulated Product Name

Regulation

  • Regulated Product Name

Product Content

  • Net Content Statement

Product Content

  • Net Content Statement

Marketing

  • Third-Party Accreditation Symbol on Product Package Code

Marketing

  • Third-Party Accreditation Symbol on Product Package Code

And more...

Local Attributes

Comprised of attributes required for a specific product category, only for a specific location within a region

Comprised of attributes required for a specific product category, only for a specific location within a region

Product Life Cycle

  • Consumer Sell Date/Time
  • Is One time Buy

Product Life Cycle

  • Consumer Sell Date/Time
  • Is One time Buy

Consumer Safety

  • Allergen Specification Name

Consumer Safety

  • Allergen Specification Name

Certification

  • Certification Agency
  • Certification Organization Identifier

Certification

  • Certification Agency
  • Certification Organization Identifier

Regulation

  • Regulated Chemical Description
  • Chemical Physical State Code
  • Dangerous Goods Regulation Code

Regulation

  • Regulated Chemical Description
  • Chemical Physical State Code
  • Dangerous Goods Regulation Code

And more...

Local attributes are not part of the GS1 Global Data Model standard, contact your local GS1 office for more information.

Everyone needs better product data

Learn why better data is mission critical for brand owners and retailers, and ultimately for consumers.

Learn why better data is mission critical for brand owners and retailers, and ultimately for consumers.

Getting prepared

Learn about the pilots and prepare your company to leverage the GS1 Global Data Model.

Learn about the pilots and prepare your company to leverage the GS1 Global Data Model.

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