The GS1 Global Data Model helps you leverage your product content for a seamless shopping experience across every channel.
By simplifying and harmonising the exchange of product data around the world, the GS1 Global Data Model increases operational efficiency for brand owners and retailers and improves data accuracy and completeness for consumers.
How it works
The GS1 Global Data Model clarifies data requirements across trading partners by defining the attributes needed to list and sell your product in a given market.
Defines product attributes in a clear, business-friendly manner
Standardises attributes required for product data exchange
Accounts for varying needs by category, region and location
Supports seamless, technology-agnostic data exchange
GS1 Global Data Model eLearning course
Complete the eLearning course on the GS1 Global Data Model to find out why it’s important, how it works and how to prepare.
Everyone needs better product data
Learn why better data is mission critical for brand owners and retailers, and ultimately for consumers.
Learn about the pilots and prepare your company to leverage the GS1 Global Data Model.