Data Quality

Businesses are increasingly only as good as their data. High quality data is essential for capturing the interest of consumers and driving online sales.

Our standards give you the tools to build a firm foundation for improving data quality and collaborative commerce. They will make sure your organisation's data is complete, consistent and compliant with regulations.

Business benefits

  • Increases customer satisfaction by ensuring the accuracy of product information – ingredients, prices, nutritional information
  • Strengthens trust and collaboration between trading partners
  • Increases supply chain efficiencies and cuts costs by reducing errors
  • Cuts delays at point-of-sale as a result of reduced measurement errors
  • Increases the reliability and efficiency of product transportation and delivery to stores and warehouses
  • Ensures better compliance with industry standards and regulations 

Data Quality Webinars

Anyone interested in learning about GS1 Standards related to Data Quality can listen to the webinars here. 

Recent webinar: Data Quality initiatives and implementation

Improving Data Quality at the Source

Data quality starts at the source by taking steps to ensure the data is fit for the intended purpose. This includes having a master data management and governance as well as an information lifecycle process. These processes must be based on global standards and proven techniques which ensure the data is fit for the intended purpose. It is with this in mind that GS1 has developed a new Master Data Services and Brand Owner certification programme. The programme includes a standardised set of certification requirements which are intended to improve the quality of information and images at the source. Thereby, improving the trust and use of the information as it travels downstream to the ultimate data recipient, whether it is a retailer, hospital, regulator, consumer or patient.
For more information, contact your local GS1 Member Organisation.


Data quality and EU 1169

If you’re in the packaged food sector, then you need to comply with EU Food Information Regulation (FIR) 1169/2011. Our standards can help you comply.