The natural base rule is used to measure display boxes. This rule is independent of whether the display box has an open top or a tear-away top.

Figure 5‑4 Dimensions of non-consumer trade items (display box)

■ The natural base of the non-consumer trade item must be identified before the height, width and depth of the non-consumer trade item can be determined. The natural base is the natural underside of the packaged item pre-shipment (e.g., case).

For consistency in measuring:

These trade items are identified with a GTIN and are intended for General Distribution scanning. This includes outer cases up to the largest form of bulk packaging for trade items and may include pallets or units such as sea containers if they are explicitly traded.

Additionally to trade item sizes, there are some products for which marketing sizes are also essential for the end consumer. This section defines these additional sizes.

Important: the product is best placed on a flat surface to make these measurements

The default front of a wheel of cheese is always identified by looking on the largest side of the wheel. The same view is assumed if a slice (sector) of a full wheel of cheese is to be measured. Labels or print marks are not taken into consideration when identifying the default front.

4.11.1 Overview

This section covers the

4.10.1 Overview

This section covers the measurement

4.9.1 Overview

This section covers the measurement

4.8.1 Overview

This section covers the measurement of