The Ingredients image is a list of ingredients printed on the packaging. It may be separated by language in multiple areas on the product and should be identified with the language expressed in the metadata associated and the appropriate position for GTIN based naming.
Storage: LZW Compressed TIFF; JPG
The Nutritional Label is a portion of the full flat layout, specifically identifying the regulated information related to a product’s nutritional composition. Given the nature of the content, this image type only applies to consumable food products.
Storage: LZW Compressed TIFF; JPG
The ‘size comparison’ image type makes clear the actual size of the product, e.g. via a schematic depiction of a person or well-known object (e.g. one-euro coin) in the background.
Any (Storage: LZW Compressed TIFF; JPG; PNG; GIF)
The ‘ambience/mood’ image type shows images used as ‘mood images’.
Any (Storage: LZW Compressed TIFF; JPG; PNG; GIF)
The ‘application’ image type is used to depict how the product itself is used.
Any (Storage: LZW Compressed TIFF; JPG; PNG; GIF)
The ‘social media’ image type shows assets with media content.
Any (Storage: LZW Compressed TIFF; JPG; PNG; GIF)
A Montage (composite) image is the result of digital over layering of distinct images to create a final image.
This process allows for a composite to be created with the future possibility of reconstruction using the base images without having to return to studio for correction, should an element be added or removed.
Examples of Montages image type include:
Image depicting the item with contents/flask/can/pen with cap closed or open.
Image showing outer packaging with the flask in front of it.
The ‘content/texture’ image type shows images that depict the content or texture of a product. The image should be designed in such a way that the texture can be experienced by the end user similarly to in stationary retail, e.g. creme, lipstick.
Any (Storage: LZW Compressed TIFF; JPG; PNG; GIF)
