The Sample (Prototype)/Mock-up Image is generally created whether the product is ready for ordering or is still in production (pre-production) stage.

It can be a sketch (line art drawing) an image or a computer-generated rendering. The drawing should only depict the style and be free of dimensions and other technical details.

The image is intended exclusively for internal use and communication between business partners (b2b) and is used to conceptualize the product for the ordering process.

This image type is used to support foodservice. Retail, consumers, distributors and foodservice operators complete their online transactions using their smart devices. These images may be used to inform a customer of benefits or nutritional claims of a product. This is a supplementary image or graphic, generally used to support the Hero image.

5.16.1 File format

Any

These images should be of Safe Handling Instructions as they would appear somewhere on any hierarchy level of the product packaging or a sheet that may accompany the product (physically or digitally).

5.15.1 File format

Storage: LZW Compressed TIFF; JPG

The feeding recommendations would identify suggested quantities and frequency of feeding based on age and weight. The Ingredients or guaranteed analysis image is a list of ingredients or breakdown of composition printed on the packaging.

The language indicator should be used where the instructions are available in multiple languages.

The preparation instructions would be used to specifically identify the information related to a product’s recommended preparation steps identified on the product packaging.

The language indicator should be used where the instructions are available in multiple languages.

5.13.1 File format

Storage: LZW Compressed TIFF; JPG

The certification seal or claim image (one or many) would be used to specifically identify the information related to a product’s certifications, claims or seals (regulatory, marketing, etc.), that appear on any level of a products hierarchy (case, inner, each). This file field can be further described with the content description value if applicable.

The Marketing Content Code image is used for any consumer facing code applied to the product. (e.g. A GS1 QR Code supporting a url)

Where marketing applications employ different links embedded in the codes, more than one image may be required, and should be differentiated with the serialisation tag in GTIN based naming.

Where regulations permit the combination of nutritional and ingredients, the Nutritional/Ingredients Combined image type will be used.

The language expressed should be identified in the metadata associated and the appropriate position for GTIN based naming.

5.10.1 File format

Storage: LZW Compressed TIFF; JPG