The marketing and consumer facing attributes provide information about a product that are intended to inform or influence the consumer in their purchasing decision. They may shape the consumer’s expectation about how the product will perform, how or when to best experience it or for whom the product is best suited.

6.2.1 Ice Cream Bars

6.1.1 Measurement Example for GTIN Pallets

The contents, weights and dimensions attributes provide a means of expressing the physical characteristics of products at all packaging levels, from individual products to pallets and logistic units. They support informed management of the physical products as they move through the supply chain and may be used to provide additional product information to consumers.