The Global Language of Business

5 Descriptions

The Descriptions group of attributes provides sellers and consumers with information that is useful in identifying and differentiating products. This information may be used in store communications, promotions or e-commerce. The responsibility for populating this information is largely with the manufacturer. The retailer may utilise (and sometimes modify) this information in consumer communications to better align with their marketing strategy.

4 Identifiers

Identifier attributes enable accurate identification. They provide uniqueness and promote clarity in identity and differentiation for:

business entities

business locations

products

3.4 Contact Information Attributes – Business Process Notes

Multiple instances of Contact Address (123), Contact (126) and Contact Type Code (127) may exist. The Contact Type Code describes the overall business usage and the content of the associated attributes can vary with each instance. In addition, multiple sets of Contact Method Code (134) and Contact Details (135) may be associated with each repeated group.

BMS ID

ADB Name

3 Contact Information

This section deals with a group of attributes that provide detailed information used to communicate with a contact associated with a product. A contact may represent a range of entities, for example a manufacturer, brand owner, importer, customer or consumer support. Contact information may include a telephone number, email address or web site address and is commonly found on the consumer unit package. In addition, some sellers send information that could appear on business documents, such as invoices and packing slips.