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Getting started with Verified by GS1

Trust and efficiency start with a valid ID. Get identity right with Verified by GS1.

How Verified by GS1 works

With Verified by GS1, any GS1 member can access the basic brand-sourced product data and have the foundation they need to deliver trusted information to their consumers. All companies across the commerce ecosystem will benefit as access to accurate, consistent product data becomes seamless and more efficient.

Verified by GS1 service

The Verified by GS1 service offers users four different search functionalities:

  1. Verify Product (Search by GTIN)
    Verify Product enables users to query for a GTIN to verify product identification. The service returns information to answer the question 'is this product what I think it is?’.
  2. Verify Party/Location (Search by GLN)
    Verify Party/Location enables users to query for a GLN to verify party or location identification. The service returns the information to answer the question ‘Is this entity or location what I think it is?’.
  3. Verify other keys (Search by other GS1 Keys)
    Verify other keys enables users to query for a GS1 key (SSCC, GRAI, GDTI, etc.) to verify the validity and licensee ownership information of a GS1 key.
  4. Find Company (Search by Company name)
    Find Company enables users to query for a company name and a country to find relevant licences and licence information about a GS1 member company where the company name matches the queried value. This search enables use cases where understanding whether a trading partner is a GS1 member is important.

Verified by GS1 is a cross-industry, global initiative

Verified by GS1 is launching worldwide, with the support of over 30 multinational companies.

METRO

Our customers are informing themselves via digital channels, and we are using our mobile phones for all kinds of information. For us to have a trusted source of data and a uniquely identified product with the right set of attributes is crucial.”

Christian Zaeske

Global Head of Master Data Management, METRO AG

Verified by GS1 success stories

Discover here how several industries have implemented and used Verified by GS1 successfully.

The data quality journey of chocolate and candy giant Mars Wrigley
Verified by GS1
The data quality journey of chocolate and candy giant Mars Wrigley
Thanks to a range of data quality initiatives, product data accuracy is now close to 100%
Making China’s customs clearance processes more efficient and more accurate with Verified by GS1
Verified by GS1
Making China’s customs clearance processes more efficient and more accurate with Verified ...
The GS1 GTIN and Verified by GS1 have become valued tools for China Customs, bringing benefits to al...
Brazil’s Tax Administration knows the importance of valid product identification
Verified by GS1
Brazil’s Tax Administration knows the importance of valid product identification
Using Verified by GS1 to authenticate the GS1 GTINs used to identify products on e-invoices, SEFAZ h...

Your local GS1 office is here to help.

If you'd like more information or assistance getting started, your local GS1 office has experts ready to work with your company.