Getting started with Verified by GS1
Trust and efficiency start with a valid ID. Get product identity right with Verified by GS1.
How Verified by GS1 works
With Verified by GS1, any GS1 member can access the basic brand-sourced product data and have the foundation they need to deliver trusted information to their consumers. All companies across the commerce ecosystem will benefit as access to accurate, consistent product data becomes seamless and more efficient.
The Verified by GS1 service offers users four different search functionalities:
- Verify Product (Search by GTIN)
Verify Product enables users to query for a GTIN to verify product identification. The service returns information to answer the question 'is this product what I think it is?’.
- Verify Party/Location (Search by GLN)
Verify Party/Location enables users to query for a GLN to verify party or location identification. The service returns the information to answer the question ‘Is this entity or location what I think it is?’.
- Verify other keys (Search by other GS1 Keys)
Verify other keys enables users to query for a GS1 key (SSCC, GRAI, GDTI, etc.) to verify the validity and licensee ownership information of a GS1 key.
- Find Company (Search by Company name)
Find Company enables users to query for a company name and a country to find relevant licences and licence information about a GS1 member company where the company name matches the queried value. This search enables use cases where understanding whether a trading partner is a GS1 member is important.
Verified by GS1 is a cross-industry, global initiative
Verified by GS1 is launching worldwide, with the support of over 30 multinational companies.
Our customers are informing themselves via digital channels, and we are using our mobile phones for all kinds of information. For us to have a trusted source of data and a uniquely identified product with the right set of attributes is crucial.”
Global Head of Master Data Management, METRO AG
Verified by GS1 success stories
Discover here how several industries have implemented and used Verified by GS1 successfully.