4.4 3D Rendered
3D rendered models, or Digital Twins, are digital constructs which can be inserted into video files, or from which product still shots can be extracted. These are standalone files, rather than digital images.
The Global Language of Business
4.3 Product Image 360°/3D
360° degree imaging is product photography on a single axis – the product rotates on a single axis while the camera takes pictures at specified degree intervals. All images should be captured with the same plunge angle to ensure a smooth 360 result.
3D imaging is multiple 360° image series, with different plunge angles or rotational axes. These images series, or orbits, are then compiled in software to allow a left-right and up-down motion for product display and interaction.
4.2 Optimised Hero Images
This image type is to support retail, consumers, distributors and foodservice operators in completing their online sites. These images will assist consumers to identify specific information about the products they are purchasing.
4.2.1 File format
4.1 Mobile Ready Hero Image (MRHI)
This image type addresses issues concerning the presentation of products in online retail environments on small screens, typically alongside ‘add to basket’ functions. The factors of screen size and limited attention span augment many of the problems already faced in desktop-centric online retail environments and can easily lead to a poor consumer experience. See GS1 Mobile Ready Hero Images Guideline.
3.4 Product Image with Supporting Elements (High Resolution)
There will be instances where photography, other than “product” photography will be needed.
3 Primary Images
Primary Images are images which can, on their own, represent the product in an e-commerce application, these include Product Image (web & High resolution) with or without supporting elements.