The Global Language of Business

4.4 3D Rendered

3D rendered models, or Digital Twins, are digital constructs which can be inserted into video files, or from which product still shots can be extracted. These are standalone files, rather than digital images.

4.3 Product Image 360°/3D

360° degree imaging is product photography on a single axis – the product rotates on a single axis while the camera takes pictures at specified degree intervals. All images should be captured with the same plunge angle to ensure a smooth 360 result.

3D imaging is multiple 360° image series, with different plunge angles or rotational axes. These images series, or orbits, are then compiled in software to allow a left-right and up-down motion for product display and interaction.