The Global Language of Business

2.2 Product views

Decisions as to whether products should be photographed in the package, out of package, or both, should be made based on the presentation of the product in a live sale scenario (i.e., box of cereal on a shelf vs. a lawnmower on display). If there are doubts as to which state is most appropriate to best represent the product, both should be taken and appropriately identified. This decision should be taken with the data provider.

15°Elevation (3D images)

2.1 Photography recommendations

Professional equipment optimises results:

The preferred equipment is a DSLR camera equipped with full frame CCD sensor (avoid Point and shoot and smart phone cameras).

Product packaging should be framed using 80% of the sensor.

The image should be captured with appropriate lens to avoid wide angle distortion.

1.3 Differentiating Photographic Images from Rendered Images

The differentiation of images as to their being photographic or rendered in nature is somewhat subjective and while it can be reasonably argued that a photographic image once digitally stored and retouched ceases to be photographic; striking a balance between the two becomes necessary when identical product images exist in a single system as both photographic and rendered particularly when the associative nomenclature within the existing guidance calls for both files to be identically named.

1 Introduction

This GS1 standard establishes rules for the storage of digital images associated to products. The product identification number used is the Global Trade Item Number (GTIN) and this document provides details on all aspects of digital imaging storage. This document does not specify how the images should be delivered via electronic commerce.