Today's consumers expect to seamlessly research, purchase and interact with the products they want to buy, no matter where they shop. GS1 standards are helping industry meet the challenges of omni-channel commerce and satisfy the expectations of consumers before, during and after purchase - whether they're shopping online, in-store or via mobile.
GS1 standards help ensure that products are uniquely identified for consumers and search engines
Uniquely identify products, capture and verify attributes using the GS1 system
Standards-enabled supply chain visibility means the right product will be delivered to the right place, at the right time
It’s not just about big data, it’s about quality data that GS1 standards bring
GS1 standards can help assure safer products and fewer counterfeit goods.
Omni-channel commerce is built on unique product identification and data sharing that is seamless.
GS1 standards are helping the retail industry deliver a consistent and memorable shopping experience for customers, no matter what the channel.